Learning how to drive traffic to your online store is one of the greatest challenges you face as an E-commerce store owner. So when you do get those eyes on your store, you want to make sure you convert them into buyers. In this competitive market, it’s tough to stand out in the crowd.
Luckily for you, social media allows you to to get right in front of your customers.
There are 1.04 billion people using Facebook every day, and that doesn’t even take into consideration the many other social media platforms out there. The question is, how do you get your product in front of the RIGHT people?
Here are some strategies to make sure your social media content gets seen by viewers who are most likely to become new customers:
Regularly Update Your Content
One of the best ways to grow your social community is to regularly post new content. The key is to keep your posts short and sweet. You want it to be interesting enough to grab their attention, but short enough to entice them to click through to the page you want them to land on.
Consistency is also very important, as people are creatures of habit. This means if you post your new content every Monday at 9am, then make sure you stick to that schedule whenever possible.
However, if you are just using one social platform, such as Facebook, you can use the built-in scheduling tool to schedule posts ahead of time.
Facebook Posts That Drive New Business
As mentioned earlier, Facebook has one of the largest active user bases of all the social media platforms, so how can it make your money?
Facebook users are bombarded daily in their news feed with all sorts of silly and distracting information. This is why want to post content that engages with your audience and grabs their attention amongst all the noise. One way to do this is to add an image to your post.
For example, when you post a link in your post, Facebook will automatically generate a little preview box.
Remove the preview and replace it with an engaging image and title text that grabs the reader’s attention. It’s been proven that Facebook posts which include images generate up to 50% more likes.
It also looks better having an attached image in the post rather than the auto-resized preview that Facebook generates by default. The type of image you use is just as important as the text of your post.
If your post links to a YouTube video, then a frame of the video with a catchy title could do the trick. If it’s a detailed blog post about a product, then perhaps a nice image of the product in use with a catchy headline.
Sharing With Social Media Buttons
If you want to boost your social media interactions, make it easy for people to share your content.
One of the easiest ways to do this is to install a social media plugin. The benefit of making your content easily shareable is that your fans are doing the legwork for you.
The more people see your content (impressions), the more likely people will convert to either likes or potential sales. It’s a numbers game, and you want your content in front of as many potential customers as possible. You can have your social buttons in many places on your site.
The best ones like SumoMe, have a floating panel that moves with the reader no matter where on the page they are.
Some are simply embedded in different sections on the site, such as the header or footer of the blog/site or even in specific blog posts. You can also embed your social buttons into email campaigns.